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We are frequently asked whether or not a B2B or industrial company should upgrade from a html to responsive WordPress website. There are benefits and drawbacks to every option regarding B2B websites. We’ll explain what these B2B websites are and how they differ from others below.

What is a Static HTML website?

A website developed entirely in HTML and CSS without server-side programming or dynamic content production is a static HTML website. The website’s content does not adapt to the preferences of individual users or the information they provide. Building a static website requires HTML development, which is creating and organising web pages using HTML syntax.

Sites built with static HTML are easy to maintain because they don’t require server-side programming or intricate database interactions. They are often portable, quick to load, and simple to repair. Static HTML websites are best suited for basic websites with set material that doesn’t require frequent updates, as there is no dynamic content or interactivity and changes to the website’s content or design require manual editing and updating of HTML files. They are common for sites that only need to serve static material, such as those for small businesses, personal portfolios, landing pages, or informational sites.

HTML websites are simple and quick to load, but other web development methods, such as content management systems (CMS) like WordPress, offer more complex content management capabilities and interactive aspects.

WordPress Website: What Is It?

WordPress is a robust platform that offers a versatile and simple method of developing and maintaining websites. WordPress is versatile enough for everything from a basic blog to a complex online store or business site. It’s incredibly flexible and adjustable because of its extensive set of features and functionalities:

Among WordPress’s many benefits is an intuitive interface that makes website creation and maintenance simple, even for non-technical users. Thanks to the visual editor and extensive plugin and theme support, sites can be modified in appearance and functionality without coding.

Website material may be created, edited, and organised with WordPress’s dynamic content management. It’s perfect for media-heavy websites because it can display images, videos, and documents. You can employ WordPress developers if you convert html to WordPress theme to create your website.

In addition, WordPress has a large and helpful community of programmers, designers, and users that constantly improve the platform by making new plugin themes and offering technical support. WordPress’s dedication to keeping up with the latest web standards and technology is made possible by its dedicated user base.

Why is using WordPress for a B2B website preferable over static HTML?

Benefits of an SEO Campaign

Up to Date 

Because WordPress and its themes are always up-to-date with the latest code standards, a website built with them has a leg up regarding search engine optimisation and user-friendliness. Outdated HTML can negatively affect search engine optimisation, accessibility, and even privacy compliance standards if certain tags are absent or used incorrectly. As they have for the past 20 years, WordPress and WordPress themes should evolve in tandem with coding needs.

Flexibility of Websites 

A business-to-business website can be rapidly updated to reflect an industrial firm’s standing relative to rivals. These adjustments, which may involve modifying current website layouts, modifying content, or generating new pages or posts, are less satisfying from an SEO standpoint and require more time to execute with conventional websites. Our research shows that most of our rivals update their sites with significant new features and content at least once monthly.

Website Footprint 

The more websites there are, the wider their scope. Industrial firms improve their discoverability via search engine optimisation by increasing the volume and variety of content on their websites. For each of the thousands of relevant key phrases, we saw between one and three clicks in our work with an industrial chemical business. This verified traffic exceeded the sum of the top 20 keywords’ visits. To rank higher for the keywords they’re targeting, industrial firms must find ways to divide their website’s content into smaller, more specific chunks. It is a common strategy for B2B firms to grow internationally.

Reduced Costs from Simple Adjustments 

Website updates are essential for competing businesses to gain and keep search engine rankings— When making changes to a website’s content, such as adding, renaming, or relocating pages, the sitemap must be rebuilt, and redirects must be added on the server side. The developer must go through the entire site, one page at a time, to modify a single word or remove a single line of code. Changing the product’s name or adding or eliminating distributors are examples of changes that necessitate the help of a developer.

Gains in Sales and Advertising

Enhanced Correspondence Forms 

Contact forms in WordPress websites can evolve into smart forms that adapt to the specific demands of each visitor and prompt them to provide more detailed information. Webforms can be programmed to ask different questions depending on the answers to previous questions, allowing developers to tailor the questions asked to the specific visitor.

Effective Evaluation of Marketing Efforts 

If you convert html website to WordPress, it can have more scripts, plugins, and extensions installed to track visitors’ actions after they leave the homepage. Information about the origins of inbound calls and contact form submissions is available. Monitoring the user’s journey lets us see if and when they engage with the content. We can set up forms to track the source of conversions so salespeople know exactly which ad, blog post, or landing page worked.

Scalability 

Ultimately, WordPress plugins cover almost every service a business-to-business organisation could want to promote. When compared to WordPress, HTML websites need help managing plugins for ADA compliance, privacy compliance, and cookie compliance. Plugins can also connect to metrics services like CallRail and Hotjar or create secure spaces for clients.

Drawbacks of WordPress Site when Compared to an HTML Website

Initial Cost

A professional WordPress site for a B2B or industrial client can be developed for between $15,000 and $25,000. Within a year or two, you will have made back your investment in easier editing, higher search rankings, targeted marketing, and streamlined sales.

Maintenance Cost 

WordPress has been operating for 20 years and accounts for 94% of all online stores and business-to-business sites. Updates improve its security and steadiness, making it more trustworthy every day. Converting website from html to responsive WordPress offers automatic updates, it is recommended that a human being install these updates regularly and inspect the site for any compatibility or stability issues that may have arisen due to updating the website or server software. A reliable website designer will inform the client that regular upkeep is required and give a maintenance and security plan.

Hosting Cost 

If you’re using HTML or WordPress, you can get away with paying as little as $8 a month for web hosting with a standard host like A2 Hosting, but traffic to an average-sized industrial website will run you closer to $20 per month. While WpEngine’s base managed hosting plan costs roughly $25 per month, adding features like scheduled backups and upgrades, security, monitoring, and more bandwidth will increase that cost to $100 monthly. For $12 (for small to medium sites), $30 (for large/high-traffic sites), or $60 (for enterprise-level sites), WPMUDEV hosting includes automatic updates, free SSL, automated backups, a security suite, and monitoring. With WPMUDEV hosting, you may save money on upkeep. Additionally, they provide free premium security and SEO plugins.

WordPress is the best option if

You plan to update your site frequently

WordPress’s user-friendly interface makes it ideal for publishing and managing material, making it a favourite among bloggers and editors.

You require further capability

Converting website from html to responsive WordPress makes it easy to add an online store, a social network, or advanced SEO tools.

You’d rather have a simple UI

WordPress provides a straightforward interface for managing your site without learning complicated code. Content, themes, and plugins may all be easily updated:

You need a website or blog with regularly updated content

WordPress was originally designed for blogging and still excels at handling frequently updated content.

Choose HTML if

You have web development skills

Building a website from scratch can give you more freedom and flexibility, but it also requires knowledge of HTML, CSS, and possibly JavaScript.

You can expect your site to be very stagnant

HTML could be a suitable option to create a site that won’t require frequent updates or interactive elements. A landing page, brochure website, or online portfolio are all possible examples.

The emphasis is on quickness and efficiency

Sites built using static HTML load faster than WordPress and place less strain on your server because they require less processing.

You need a unique designed product 

HTML coding is an option if you require a unique layout for your site that isn’t available in WordPress themes or plugins.

Conclusion

A content management system (CMS) is suggested for any B2B website that serves as more than just a landing page since it streamlines the process of making frequent, competitive updates. An effective business-to-business (B2B) website should be one of the last marketing resources an industrial company invests in. Converting website from html to responsive WordPress, a B2B company can compete with the big, proprietary, and expensive platforms without investing as much money or time.