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There are multiple reasons why enterprise owners opt for a single-page website. Such websites are more like condensed information brochures embedded with the call to action buttons and a few dedicated sections. Benefits of a single page website are: 

• Easy of access: It’s effortless for the visitors to navigate the single page websites and find the information which they are seeking
• Easy to maintain: A single-page website is comparatively easier to maintain and modify as per the changing requirements.

We cannot say that a single-page website is the best option in every case because large and complex sites have their own place. However, if you own a small business, a simple store or a home business, then you can opt for a single-page website. 

Must-have elements of a single page website:

Once you have decided to go for a single page website, you have to be very deliberate about must-have elements. I WordPress web development, it is imperative to include all the essential information that your audience needs to see. The vital ingredients for your one-page website are: 

• Dedicated call to action buttons, such as sign up, subscribe, contact us, etc.
• Logo and tagline of your company.
• An About Us section which will give brief information about your organization and things that you do, you can also include a list of your products and services.
• Link to your social media pages like Facebook, Twitter, LinkedIn, and others.
• You can also include a link to your blog page if you wish to have one.
• Steps to create a one-page website

So far, we have talked about the importance and essentials of a one-page website. Moving forward, we present to you very simple steps to design an elegant looking and purposeful single-page website using a WordPress theme.

1. Decide the focus of your website

It’s important to remember your focus points when you have just one page to present yourself. To decide the focus point, think about the purpose of your website. What do you want the visitors to do? Do you want them to sign up for a membership, enquire about a product, attend an event, or apply for a job? Your Call to Action buttons should be designed and placed strategically so that they serve their purpose in a better way. All the elements on your website should encourage visitors to take action and explore more. You need to provide the relevant information, thereby making the further steps crystal clear.

 2. Choose your one-page theme wisely

Deciding on the theme for your one-page website is no rocket science, and that’s why you need to focus only on a few things while choosing a theme. Firstly, figure out the interest area of your target customer group. For example, if you have a fashion apparel store, then your target customers are youngsters, and hence you need to have a catchy and trending theme for your one-page website. Similarly, if you are designing a website for a social organization related to environmental activism or similar areas, then you should choose a suitable theme. In WordPress web development, always remember that the website audience focuses more on the graphics and layout and comes to the text areas later.

Some necessities for designing a one-page website are:

• A page builder with some pre-designed elements like the About Us section and the Contact section.
• A methodology for dividing your page into different sections that can be distinguished visually.
• A navigation bar/button which will enable the visitor to scroll through your website and jump to the various sections of your website.
• A secure method to add the Call to Action buttons and personalize them.

There are several one-page themes available for developers to choose from. One simplified example is Hestia, which is a multi-purpose theme suited for concise but sophisticated one-page sites. Moreover, it is compatible with many of the popular page builders and also includes a live customizer for hands-on customization.

 3. Get. Set. Design!

Once you have collected all your essentials, you are clear about the design, and you have prepared a blueprint of your one-page website either on paper or your mind, you are good to go. You can now start designing your website.

However, here are a few tips which you should keep in mind while placing your site together.

• Keep the simplicity factor; don’t include anything just for the sake of having it. No need to add any unnecessary sections.
• All the different sections should be clearly distinguished from each other using a variety of borders, backgrounds, headers, etc.
• Don’t forget to include the navigation button/bar that will enable the visitors to switch between the sections quickly.

Finally, when you have completed all the steps, don’t forget to consult your peers and ask for their suggestions regarding any customizations or changes which may be required. There are multiple WordPress website design service providers whom you can trust with your one-page WordPress websites.